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PDFWAC 390-05-525

DefinitionPublic service announcement.

(1) "Public service announcement," as used in the act and in these rules, means a communication that meets all the following criteria. The communication is:
(a) Designed to benefit or promote the community's health, safety or welfare or nonprofit community events;
(b) Not selling a product or service;
(c) Sponsored by an organization with a history of routinely providing the community such outreach public service messages in the service area of the organization;
(d) Of primary interest to the general public and is not targeted to reach only voters or voters in a specific jurisdiction;
(e) Not coordinated with or controlled or paid for by a candidate's authorized committee or political committee;
(f) Subject to the policies for public service announcements of the entity broadcasting, transmitting, mailing, erecting, distributing or otherwise publishing the communication including policies regarding length, timing and manner of distribution; and
(g) One for which the arrangements to include a reference or depiction of the candidate or candidates in the communication were made at least six months before the candidate became a candidate.
(2) Examples of public service announcements include but are not limited to communications regarding nonprofit community events, outreach or awareness activities.
[Statutory Authority: RCW 42.17A.110(1) and 2018 c 304. WSR 18-24-074, § 390-05-525, filed 11/30/18, effective 12/31/18. Statutory Authority: RCW 42.17.370 and 42.17.562. WSR 06-11-132, § 390-05-525, filed 5/23/06, effective 6/23/06.]
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