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PDFWAC 284-17-810

Lead cards and mailing lists.

(1) For the purposes of this section, lead card means communications distributed to the public which, regardless of form, content, or stated purpose, are used to compile a list containing names or other personal information regarding individuals who have expressed an interest in receiving information about insurance.
(2) A licensed insurance producer may compensate a person for the purchase of lead cards or a mailing list of prospective insureds, provided:
(a) The amount of the compensation is not based upon:
(i) The number of prospective insureds that apply for insurance or obtain insurance; or
(ii) The number of quotes issued to prospective insureds; and
(b) The person is in the business of selling lead cards or mailing lists.
(3) Lead cards may solicit interest in a particular line or type of insurance but must not:
(a) Seek information on behalf of or about a specific insurance company; or
(b) Seek information on behalf of or about a specific insurance producer.
[Statutory Authority: RCW 48.02.060, 48.17.005, and 48.17.490. WSR 14-17-026 (Matter No. R 2012-16), ยง 284-17-810, filed 8/12/14, effective 7/1/15.]
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