(1) The state fire marshal will provide an opportunity for a person to informally discuss a civil penalty that has been assessed against them.

(2) An informal conference may be requested prior to a request for a formal hearing; however, a formal hearing must be requested within twenty-eight days of the date of service of the notice of civil penalty.

(3) The request for an informal conference may be in any form and must:

(a) Be addressed to the office of the state fire marshal; and

(b) Clearly state the subject to be discussed.

(c) Be requested within fourteen days.

(d) If the parties agree, an informal conference may be held by telephone.

(e) As the result of an informal conference, the state fire marshal may, for good cause, amend, withdraw, or reduce a civil penalty.