47.04.350  <<  47.04.360 >>   End of Chapter

Commercial advertising on web sites and social media.

(1) The department is authorized to sell commercial advertising, including product placement, on department web sites and social media. In addition, the department is authorized to sell a version of its mobile application(s) to users who desire to have access to application(s) without advertising. The authority granted in this section does not affect the department's advertising authority provided in RCW 47.60.140.
(2) The department shall deposit all moneys received from the sale of advertisements on web site and mobile applications as authorized in this section into the motor vehicle fund created in RCW 46.68.070.
(3) The department shall adopt standards for advertising, product placement, and other forms of commercial recognition that require the department to define and prohibit, at minimum, the content containing any of the following characteristics, which is not permitted:
(a) Obscene, indecent, or discriminatory content;
(b) Political or public issue advocacy content;
(c) Products, services, or other materials that are offensive, insulting, disparaging, or degrading; or
(d) Products, services, or messages that are contrary to the public interest, including any advertisement that encourages or depicts unsafe behaviors or encourages unsafe or prohibited driving activities. Alcohol, tobacco, and cannabis are included among the products prohibited.

NOTES:

Effective date2017 c 157: "This act is necessary for the immediate preservation of the public peace, health, or safety, or support of the state government and its existing public institutions, and takes effect July 1, 2017." [ 2017 c 157 § 2.]
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