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PDFWAC 284-23-860

Advertising requirements.

(1) Any advertisement for an individual life insurance policy that provides noninsurance benefits permitted under RCW 48.23.525 (1)(d) that incent healthy behavioral changes that improve the health and reduce the risk of death of the insureds, must contain the following disclaimer:
"Products or services offered under the (program/product name) program are not insurance and are subject to change. For more information, please contact the company at (website address) or via telephone at (number)."
(2) Any advertisement for an individual life insurance policy with noninsurance benefits that has additional costs or participation requirements for these products or services must also contain the following language in the disclaimer, as applicable:
(a) "There are additional costs associated with these products or services"; and/or
(b) "There are additional requirements associated with participation in the program."
(3) Any advertisement for an individual life insurance policy with noninsurance benefits that has penalties for terminating participation for these products or services must also contain the following language in the disclaimer, as applicable:
"There may be penalties for terminating participation in this program."
[Statutory Authority: RCW 48.02.060 and 48.43.715. WSR 21-01-006, ยง 284-23-860, filed 12/2/20, effective 1/2/21.]
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