(1) At least once each quarter, each battery stewardship organization shall carry out activities to promote the program using education and outreach materials that are accessible for the communities where the outreach takes place. These promotional activities must include:
(a) Developing and maintaining a website and a customer service number with information about the program;
(b) Developing and distributing education and outreach materials that will be used to inform consumers about the prohibited disposal of covered batteries and provide information on how to properly drop off or discard covered batteries;
(c) Distributing periodic press releases and articles;
(d) Placing advertisements on social media or other relevant media platforms;
(e) Distributing consumer-focused educational and promotional materials to the operator of each collection site;
(f) Distributing educational materials to the operator of each collection site detailing how noncovered products and batteries, such as recalled batteries, should be managed;
(g) Providing educational materials to help facilitate transportation and processing of recalled batteries, which are not intended to be collected under the program;
(h) Distributing educational materials to the operator of each collection site detailing how damaged and defective batteries should be managed; and
(i) Providing educational materials describing collection opportunities for batteries to each retailer that requests them, for distribution to customers.
(2) In developing education and outreach materials for overburdened communities and vulnerable populations identified by the department, a battery stewardship organization shall consult with those communities to ensure the materials are conceptually, linguistically, and culturally accurate.
(3) If multiple battery stewardship organizations are implementing plans approved by the department, the battery stewardship organizations shall coordinate their education and outreach activities including providing a single website, a collection site locator, a phone number, and a program name, all of which must provide unified messaging.
(4) During the first year of program implementation and every five years thereafter, each battery stewardship organization shall carry out a survey of public awareness to evaluate education and outreach efforts.
[Statutory Authority: RCW 70A.555.040, 70A.555.060, 70A.555.070, 70A.555.100, and 70A.555.130. WSR 26-01-103 (Order 23-09), s 173-905-110, filed 12/16/25, effective 1/16/26.]