(1) Calorie terms:

(a) "Light":

(i) A dog food product which bears on its LABEL the terms "light," "lite," "low calorie," or words of similar designation shall:

(A) Contain no more than 3100 kcal ME/kg for products containing less than 20 PERCENT moisture, no more than 2500 kcal ME/kg for products containing 20 PERCENT or more but less than 65 PERCENT moisture, and no more than 900 kcal ME/kg for products containing 65 PERCENT or more moisture; and

(B) Include on the LABEL feeding directions which reflect a reduction in calorie intake consistent with the purpose statement.

(ii) A cat food product which bears on its LABEL the terms "light," "lite," "low Calorie," or words of similar designation shall:

(A) Contain no more than 3250 kcal ME/kg for products containing less than 20 PERCENT moisture, no more than 2650 kcal ME/kg for products containing 20 PERCENT or more but less than 65 PERCENT moisture, and no more than 950 kcal ME/kg for products containing 65 PERCENT or more moisture; and

(B) Include on the feeding directions which reflect a reduction in calorie intake consistent with the purpose statement.

(b) "Less" or "Reduced Calories":

(i) A PET FOOD product which bears on its LABEL a claim of "less Calories," "reduced Calories," or words of similar designation, shall include on the LABEL:

(A) The name of the product of comparison and the PERCENTAGE of calorie reduction (expressed on an equal weight basis) explicitly stated and juxtaposed (side by side or next to each other) with the largest or most prominent use of the claim on each panel of the LABEL on which the term appears;

(B) The comparative statement printed in type of the same color and style and at least one-half the type size used in the claim; and

(C) Feeding directions which reflect a reduction in calories compared to feeding directions for the product of comparison.

(ii) A comparison between products in different categories of moisture content (i.e., less than 20 PERCENT, 20 PERCENT or more but less than 65 PERCENT, 65 PERCENT or more) is misleading.

(2) Fat terms:

(a) "Lean":

(i) A dog food product which bears on its LABEL the terms "lean," "low fat," or words of similar designation shall:

(A) Contain no more than nine PERCENT fat for products containing less than 20 PERCENT moisture, no more than seven PERCENT fat for products containing 20 PERCENT or more but less than 65 PERCENT moisture, and no more than four PERCENT fat for products containing 65 PERCENT or more moisture;

(B) Include on the product LABEL in the nutrient GUARANTEES:

(I) A maximum fat GUARANTEE immediately following the minimum fat GUARANTEE in addition to the mandatory information as specified in WAC 16-252-036 (1)(c); and

(II) A maximum fat GUARANTEE which is no more than nine PERCENT fat for products containing less than 20 PERCENT moisture, no more than seven PERCENT fat for products containing 20 PERCENT more but less than 65 PERCENT moisture, and no more than four PERCENT fat for products containing 65 PERCENT or more moisture.

(ii) A cat food product which bears on its LABEL the terms "lean," "low fat," or words of similar designation shall:

(A) Contain a maximum PERCENTAGE of fat which is no more than 10 PERCENT fat for products containing less than 20 PERCENT moisture, no more than eight PERCENT fat for products containing 20 PERCENT or more but less than 65 PERCENT moisture, and no more than five PERCENT fat for products containing 65 PERCENT or more moisture; and

(B) Include on the product LABEL in the nutrient GUARANTEES:

(I) A maximum fat GUARANTEES immediately following the minimum fat GUARANTEES in addition to the mandatory information as specified in WAC 16-252-036 (1)(c); and

(II) A maximum fat GUARANTEES which is no more than 10 PERCENT fat for products containing less than 20 PERCENT moisture, no more than eight PERCENT fat for products containing 20 PERCENT or more but less than 65 PERCENT moisture, and no more than five PERCENT fat for products containing 65 PERCENT or more moisture.

(b) "Less" or "Reduced Fat":

(i) A PET FOOD product which bears on its LABEL a claim of "less fat," "reduced fat," or words of similar designation, shall include on the LABEL:

(A) The name of the product of comparison and the PERCENTAGE of fat reduction (expressed on an equal weight basis) explicitly stated and juxtaposed with the largest or most prominent use of the claim on each panel of the LABEL on which the term appears;

(B) The comparative statement printed in type of the same color and style and at least one-half the type size used in the claim; and

(C) A maximum GUARANTEE immediately following the minimum fat GUARANTEE in addition to the mandatory information as specified in WAC 16-252-036 (1)(c).

(ii) A comparison on the LABEL between products in different categories of moisture content (i.e., less than 20 PERCENT, 20 PERCENT or more but less than 65 PERCENT, 65 PERCENT or more) is misleading.

(3) Carbohydrate terms:

(a) "Low" carbohydrate, dietary starch, and sugars claims. A claim of "low carbohydrates," "low dietary starch," "low sugars" (or a combination thereof) is not allowed.

(b) "Less" or "reduced" carbohydrates, dietary starch, and sugars claims.

(i) A PET FOOD product that bears on its LABEL a claim of "less ____" or "reduced ____" (blank is to be completed by using "carbohydrates," "dietary starch," or "sugars"), or words of similar designation, shall include on the LABEL:

(A) The name of the product of comparison and the PERCENTAGE of reduction in total dietary starch plus sugars (expressed on an equal weight basis) explicitly stated and juxtaposed with the largest or most prominent use of the claim on each panel of the LABEL on which the term appears; and

(B) The comparative statement printed in type of the same color and style and not less than one-half the size used in the claim; and

(C) Maximum GUARANTEES for dietary starch and sugars as stated in WAC 16-252-036 (1)(c).

(ii) A comparison between products in different categories of moisture content (i.e., less than 20 PERCENT, 20 PERCENT or more but less than 65 PERCENT, 65 PERCENT or more) is misleading.